Daily deals

All Daily deals

Throughout the last year or two the 'daily deals' phenomenon has gone from to strength to strength as well as for now there doesn't seem to be a conclusion around the corner to this booming business.

Many people are chances are familiar with the idea of daily deals however for the ones that aren't, here is a snapshot;

Daily deals - The daily deals / deal for the day website everyday promotes an offer offering large discounts on such things as restaurant meals, spa's, beauty treatments right through to sky diving and holidays. The sale typically gets activated whenever a number of customers join the daily deal, this 'deal tipping' concept is called group buying and implies that by ensuring a higher volume of customers the business enterprise will offer the large discounts.

From a business perspective the concept also is useful. Businesses need customers and so are often needed to spend massive levels of money out of their marketing budget on attracting those customers. A 'daily deal' can be a great solution for cost effective marketing since the business really doesn't must spend anything. Instead they assist the daily deals company to create a deal / offer that may be emailed to the daily deals database of shoppers. These customers then join the daily deal getting a substantial discount about the regular services from the business.

The business gets free promotion to any or all of the daily deal websites customer base which can regarding a few of the deals sites be around 100,000 people or more (national exposure deals get delivered to much more). Some of these then buy and be customers of the business and then hopefully take pleasure in the experience and return being a top dollar buying customer or tell their friends concerning the great experience.

As an example 'Sensational Sushi Restaurant' in Surry Hills really wants to generate new clients for their restaurant, they work with the deals site and choose the next deal, 60% discount on the 2 course meal along with a wine. This deal is shipped to any or all with the deal websites customer base in Sydney's Inner West, 150 find, then over the next Half a year (depending on the timeframe the deal is created for) they redeem their deal on the restaurant.

From the customers perspective, they get a great

This group buying enterprize model was developed by Groupon in the US in November 2008, they actually have daily deals websites around the globe and therefore are estimated to be worth between 15-25 Billion USD.

Despite these staggering numbers there are many people that believe that the deal-of-the-day style model that Groupon created is beginning to demonstrate cracks. The growing quantity of deals sites, competition within the industry and sheer sum of money being made has triggered some sites over selling the deals, over whelming the firms with much more customers compared to they can comfortably handle.

All Daily Deals One Place

This over selling of deals has led to the customers not being able to book their activity for example the meal at the restaurant for weeks or months, when they finally do manage to make a booking they may be then treated as second class citizens since they are presenting the deals voucher. The entire experience could be off putting and leads to the customers never returning but in addition telling their friends and relatives which further damages the company.


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